SMAC! Sock Monkeys Against Cancer Named a Semifinalist in the Big C Competition

SMAC! Sock Monkeys Against Cancer Named a Semifinalist in the Big C Competition

SMAC! has fantastic news to share!

SMAC! Sock Monkeys Against Cancer was selected as one of 168 semifinalists (out of 750+ entries) to move on to the second phase of the LIVESTRONG Foundation’s inaugural Big C competition, aiming to change the way the world lives with cancer. SMAC! is a global movement in the fight against cancer that arms those with cancer with true “creature comforts” – reminding them no one fights it alone. SMAC! will now compete for one of 20 spots in the contest’s next round, the venture accelerator program.

“All 168 entries have the potential to be game changers in improving the lives of people affected by cancer now,” said Heather Wajer, VP of marketing at the LIVESTRONG Foundation. “We’re so thrilled with the quality of the entries and are lucky to have so many entrepreneurs interested in helping cancer patients, survivors and caregivers.”


The 168 remaining entries represent possible solutions to the biggest challenges people affected by cancer face following a diagnosis, according to LIVESTRONG Foundation research. Of the remaining ventures, 20 will move on to the venture accelerator phase from July 14-Sept. 15, where contestants will be paired with cancer survivors and business mentors to turn their ideas into action.

On Sept. 29, five finalists will be announced and flown to Austin, Texas, to present their innovations during the Ride for the Roses weekend, where the grand prize winner will be selected. Sixty ventures will receive a total of $140,000 in seed funding, based on their innovation’s utility, ingenuity and benefits to cancer patients and survivors. The grand prize winner will receive $25,000.

Please wish us luck as we continue the competition. As always THANK YOU for your support of SMAC!.