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What is SMAC!

NoMo the SMAC! leader

NoMo the SMAC! leader

Thanks to YOU, SMAC! Sock Monkeys Against Cancer has come to life! SMAC! is a gang of philanthropic monkeys that provides tangible support to those battling cancer – reminding them that no one fights it alone.

NoMo is ring leader of SMAC! and he and his SMAC! buddy, Phoenix, will soon be in the hands of those with/impacted by cancer to help them SMAC! it.

Not only did we reach our tipping point estimated budget goal during the crowdfunding campaign, we hit our TOTAL estimated goal of $35,000. This means we can get MORE SMAC! monkeys out to MORE people to help them SMAC! that dang cancer.

Funds pledged to my SMAC! campaign on the Start Some Good crowdfunding platform were used to launch my startup – the SMAC! Sock Monkeys Against Cancer product line, which so far includes two SMAC! monkey prototypes:

        NoMo, the ALL cancer fighting monkey

        Phoenix, the lung cancer fighting monkey

NoMo and Phoenix

SMAC! Monkeys Phoenix & NoMo

Those who pledged during the campaign (November 1-30) are receiving some sweet rewards. And a pre-order system is in the works now until our official online ordering system is a go!

My ultimate goal: Create a custom monkey for each type of cancer.

My ultimate dream: Anyone diagnosed with cancer gets a SMAC! monkey from their hospital.

The Big Why

This whole entrepreneurial endeavor isn’t just about some random monkeys and attaching cancer to their name. It’s about my Mom… and too many others like her.

The SMAC! monkey line was inspired by my Mom, Leslie Lehrman, who was diagnosed with Stage IV lung cancer six years ago. No, she never smoked. ANYONE can get lung cancer (‘nother whole story).

Mom snoozing with NoMo & Phoenix.

Cancer can be a very lonely existence. Family and friends can’t always be there. My Mom lived more than 1,200 miles away, making her appointments, tests, scan results and treatments that much harder for both of us.

This is why I created SMAC! — to give Mom a “buddy” she could hug to remind her that I am with her.

It’s hard for me to describe how my boys (NoMo and Phoenix) make me feel. I look into their little eyes and they just make my heart melt. It may sound silly, but when I get up, I say ‘good morning’ to them too. They just make me happy…even on my darkest days. – Leslie Lehrman (Mom)

Mom had taken her SMAC! monkeys everywhere – to chemo, doctor appointments and to the couch for some much needed rest (and snuggle time). She says they were part of the family. Sadly, my Mom passed away during the crowdfunding campaign, but I was able to tell her the campaign hit its tipping point on Thanksgiving Day. She was so very happy.

SMAC! Nation

Mom and I want to build “SMAC! Nation,” a global movement in the fight against cancer that arms those with/impacted by this dang disease with cancer-crushing companions of the sock monkey kind. 

SMAC! Nation will be built with great philanthropic purpose, with giving at the heart of it all.

The SMAC! Mission

Tangible Support: Provide constant comfort, sock monkey “mojo” and a cancer-busting buddy to those moving through their cancer journey.

Giving: “One SMAC! = Two” Business Model:  When you buy a SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it).

Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).

So, doing good to create good – all bundled together in one package.

Mom with NoMo & Phoenix at chemo.

Corporate Giving

Following the implementation of One SMAC = Two, my next giving goal is to direct steady SMAC! corporate funds to the following:

National Coalition of Oncology Nurse Navigators
Professional organization that supports oncology nurse navigators assist patients and families to receive essential support services that help ease the burdens during cancer treatment.

Liz’s Legacy at the UNMC Eppley Cancer Center
One of 66 National Cancer Institute (NCI)-designated cancer centers in the U.S. Funds will be directed to lung cancer research.

I’m a huge advocate for ensuring people understand where their money is going when they give to any cause.

Jane and NoMo going for a spin.

Conscious Capitalism

Yes, there is such a thing as conscious capitalism and I’m a big believer. “SMAC! Sock Monkeys Against Cancer” will operate under Jennifer Windrum Inc. as a socially conscious for profit company.

A good and successful example of combining a for profit with a social mission is TOMS Shoes. Like TOMS, SMAC! is more than just a product. It’s a movement that inspires people to want to help – to want to give – to want to be part of a larger mission to do good.

Please know I will be open, honest and forthcoming about where your SMAC! dollars go throughout the startup process and beyond.

Little SMAC!-ers spreading the word!

Join the Movement

For kids and adults alike, the SMAC! monkeys are ready to get down the business.

THANK YOU for bringing NoMo and Phoenix to life to help you and/or your loved ones SMAC! cancer.

ps…Feel free to hang out with the SMAC! monkeys online. They kinda think they are social media super stars.