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Conscious Capitalism

SMAC! Founder, Jennifer Windrum, with NoMo & Phoenix.

Yes, there is such a thing as conscious capitalism and I’m a big believer.

“SMAC! Sock Monkeys Against Cancer” will operate under Jennifer Windrum Inc. as a socially conscious for profit company.

SMAC! isn’t about a product line of monkeys. It’s about a movement. SMAC! aims to create a global movement that inspires people to want to help. To want to give. To want to be part of a larger mission to do good. To help those with/impacted by cancer through their journeys with some tangible support and comfort.

 TOMS Shoes and Warby Parker are just a couple of good and successful examples of  for profits with a social mission.